If you have a campaign that is advertising a large number of products or services, you may wish to consider using the Keyword Insertion feature, rather than creating an advert for each product. The Keyword Insertion Feature lets you insert … Continue reading
In recent years, Microsoft has watched, with horror, Google’s increased dominance of web search. In hardly a decade, Google has grown from a cute simple search engine to the Gorilla of the Web. Its market capitalization exceeds $130 billion (as … Continue reading
Google Adwords has recently introduced a new interface. Here are the main features: Account Tree The new account tree sends you quickly to any campaign or ad group from any page in your account. Performance Summary Graphs Performance summary graphs … Continue reading
Microsoft dominated the internet browser during the early part of this decade, having effectively wiped out Netscape in the late 1990s. It is fair to say that most PC users have used Internet Explorer (IE) extensively at some point. In … Continue reading