Google Analytics does not provide traffic reports by IP address due to privacy reasons. This means that your traffic reports may be misleading as they include your own traffic! For example if you had 100 visitors during the day, but you had visited your website 10 times, your true traffic is 90 visitors.

Google Analytics provides customised filters that you can apply to exclude certain kinds of traffic. When you initially go into your Google Analytics account, on the bottom right of the Analytics Settings page you will see Filter Manager as shown on the right.

Click on Filter Manager, then click on Add Filter (right hand side), and your screen should look similar to below. Provide a Filter Name (eg Exclude-My-IP), then for Filter Type, choose Exclude all Traffic from an IP Address. You will then see a sample IP address so that the correct format can be applied. For example if you IP address is 198.999.111.1, you need to put the \ symbol before each fullstop. So this gives you 198\.999\.111\.1  or you could use 198\.999\.111\.* to cover similar IP address from your organization.

Once you have done this Add Available Website Profiles, so that they get selected on the right hand side and then Save Changes. You are done!

Your traffic should now drop, but it will be much more realistic!