Companies that advertise on Google Adwords (+- 65%) market share of search, also need to consider advertising on Yahoo (+- 18%) and Bing (+- 10%).  Google’s technology is very advanced, and offers many  tools to help optimize campaigns.

An interesting result occurred when I did a Campaign Tune-Up in Yahoo for a recently launched campaign. Yahoo suggested significantly increasing bids on many of the keywords in place, with the end result shown below. Basically what Yahoo came up with, was to end up with an estimate of three less clicks (!!) while increasing the cost from $32 to %85! Unless I am missing something, Yahoo should not even bother making a tune-up proposal if it comes up with such suggestions.

Any comments?