According to the latest comScore Core Search Report , Google sites are providing over 65% of all US searches, while Microsoft Sites (Bing) increased to 10.7% from 10.3% in November;  9.9% in October; and 9.4% in September. Bing’s growth has been at the expense of Yahoo! Sites, which has seen its market share steadily decline. The summary of this report is shown below.

Yahoo is feeling the pain of the dominance of the web search gorilla, Google, as well as the growth of the aggressive Bing.  Microsoft has invested billions of dollars in its search engine, and it clearly wants to compete with Google head on.

Google Adwords is the dominant player in sponsored search advertising, but Yahoo and Bing have similar offerings.

We have recently started to advertise on Microsoft Advertising (Bing) on behalf of some of our clients. Initial results are promising and show a low level of competition, very high Click-Thru-Rates, and a low Cost-Per-Click. Obviously the actual number of clicks, is much lower than Google, but they are proving to be highly effective at a low cost.  In other words, most businesses have not yet discovered the benefits of advertising on Bing, providing an excellent opportunity.

To get started advertising on Bing, or to  get an appraisal of your current online marketing strategy, please do not hesitate to contact us.