How is Google Adwords – Content Network priced?

It can be priced with the following options:

1. Cost-per-click (CPC)

2. Cost-per-thousand-impressions (CPM)

3. Cost-per-acquisition (CPA)

The Google Content Network reaches 80% of global internet users, making it the world’s #1 ad network. Ad formats on the Content Network can be text, image or video ads. These can be prepared in advance  or quickly created  using Google’s Display Ad Builder.

With regards to reaching potential customers,  either of two targeting options can be used (or both which is better):

1. Google does the targeting. Google will serve the adverts to “relevant” sites on its Content Network, based on the landing website’s content and chosen keywords

2. You specify specific site placements