Author Archives: SavvyK
Google Display Network
Google Adwords’ Content Network is now called the Google Display Network. You can use the Google Display Network to show text, image, video, and rich media ads across YouTube, Google properties, and display partners. It works on a Pay Per … Continue reading
Google Follow The World Cup
Google has teamed up with FIFA.com, the world’s official football (soccer) website, to provide a range of online features to help soccer supporters keep track of how their favourite team (and other teams) are doing throughout the 2010 FIFA World … Continue reading
How Search Works
Below is an excellent video by Google’s Matt Cutts – How Search Works
Google Search Background
Google has introduced a cool new feature to its Google Search on google.com . It became available in USA a few days ago and is being rolled out to other countries. Usually Google’s search page has a clean, white background. … Continue reading
Google Adwords Conversion Tracking
Benefits of Conversion Tracking Having access to conversion data in your reports enables you to make smarter online advertising decisions, particularly about what ads and keywords you invest in. Given better data, you can measure your overall return on investment … Continue reading
Can Customers Find You On Google?
We are very pleased and excited to be involved with NetClimber Web Design Inc. in offering the following hands-on workshop (please note – you do not need a web site to benefit from this event, although there is greater value … Continue reading
Google Adwords Geographic Targeting
How to get target the correct audience for your website We have had numerous queries regarding Google Adwords geographic targeting. In summary, Google recognizes a searcher’s physical location by their IP address. This means that businesses advertising on Google Adwords … Continue reading
Google Adwords Content Network Pricing
How is Google Adwords – Content Network priced? It can be priced with the following options: 1. Cost-per-click (CPC) 2. Cost-per-thousand-impressions (CPM) 3. Cost-per-acquisition (CPA) The Google Content Network reaches 80% of global internet users, making it the world’s #1 … Continue reading
European Court Of Justice Rules In Google’s Favour
The European Court of Justice confirmed that Google has not infringed trade mark law by allowing advertisers to bid for competitor trade mark keywords. Google aims to ensure that adverts on its Google Adwords platform are valuable and relevant to … Continue reading
Google To Redirect China Users To Hong Kong
According to a Google blog post today, Google has stopped censoring its search services on google.cn (China). Users visiting google.cn will be redirected to google.com.hk , the Hong Kong Google site. google.com.hk is uncensored. and Google has made good on … Continue reading