When was the last time you looked at your mobile device? If you’re like the majority of people, you check it at LEAST 100 times a day. In a 15-hour day, that’s once every 6 minutes Your customers are no different.
To break it down even more for you, if you are advertising a local service or business via search, chances are that the majority of the searches on your keywords could turn into purchases (depending on how competitive and compelling your ads are). Nearly 80% of local mobile searches turn into purchases according to a comScore, Local Search Study from April 2014. With odds like this, you’re losing money if you don’t have a PPC campaign that’s mobile-targeted.
Mobile Search Converts Whip-Fast
Of that 80% of local searches on mobile that become purchases, these purchases happen within 5 hours of the original search (according to Microsoft internal data 2014). Searches that happen via desktop will typically take weeks to become an actual purchase. Now, via mobile, those conversions can and do happen between breakfast and dinner. This break-neck conversion speed should be driving every advertiser to invest in mobile search.
Can “Showrooming” Boost Your Business?
Most smartphone shoppers use their device to help them shop while they’re in a store. “Help shop” is another way of saying “look for better prices and discounts.” Some say this is disruptive to the in-store shopping experience – we say it can enable a better shopping experience. Use these “showrooming” opportunities to advertise to your in-store customer with discounts and coupons that point them to the check-out counter. After all, a recent Gallup poll7 reports that of those who had “showroomed” in a retail store, only 6% made purchases online instead.
This habit is embraced by all age groups, particularly those with higher disposable incomes: 52% of 44-53 year olds actively showroom, and 51% of those 54+ do).
Bing serves ads across the entire Yahoo Bing Network and on all mobile devices including iOS, Android and Windows Phone, making it the 2nd largest mobile search ad platform in the world.9
Review your campaigns today to make sure they – and your business – are reaching on-the-go customers when they’re searching for you.
Not sure if you’re running mobile ads on Bing? We manage both Google AdWords and Bing Ads and can export campaigns from Google to Bing.
