Speed up Google Adwords with Local Storage

Google has installed a new feature that helps speed up the loading of your Google Adwords data. This new feature takes advantage of the Google Gears plugin to store a copy of your account data on your computer. So each time you access AdWords, your data loads directly from your computer, speeding up Google Adwords.

How is local storage enabled?

1. Click the local storage icon (a gray circle with a line through it)  next to your email address in the upper-right corner of your AdWords account.

2. Read and understand the security warning; make sure you’re not using a public or shared computer.

3. Click Continue.

Note: If you haven’t yet installed Google Gears, your browser will open a new tab and direct you through a short installation process. Once you’re done installing Google Gears, you’ll be prompted to restart your browser. Sign in to AdWords and click the local storage icon again.

4. Gears will alert you that https://adwords.google.com will be making use of local storage. Click the checkbox next to “I trust this site. Allow it to use Gears.” and click Allow.

Local storage is now enabled!

How does this work?

When local storage is enabled, AdWords will store your account data on your computer the first time it loads. After that, when you change views (selecting a different campaign or ad group, for example, or sorting by a different column), your data will load directly from your computer; you no longer have to wait for the data to download from our servers.

AdWords will make sure your data is always fresh, and retrieve the latest statistics while you work.

Your data is stored on your computer via Google Gears, in the same way that your browser stores cookies. Others who use your computer with different usernames won’t be able to access your data.

To disable local storage in future, simply click the green check mark icon next your email address in the upper right-hand corner of your browser. Next to Local account data is enabled, click the Disable link. Local storage will be disabled and all your local data will be deleted.

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Where Do I See My Facebook Ads?

Some of our clients who are advertising on Facebook have asked us: Where do we see our Facebook  Ads? Below is Facebook’s  answer to this question:

“Facebook Ads display in the right side column on Facebook pages in the Ad Space. In the Ad Space, up to three ads may show at one time on any given page. These right-hand spaces might include three Facebook ads or one Facebook ad and one banner ad. In the second case, the banner ad will always appear below the Facebook ad.

You will not see your ad running on Facebook unless you are a member of the target audience that you selected for your ad. Additionally, even if you are a member, you aren’t guaranteed to see your ad. This doesn’t mean your ad isn’t running, just that our system has determined that other ads would be more relevant to you. As long as you are seeing impressions reported in your ad statistics, this means your ad is running and can be seen by users.”

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USA Search Engine Rankings – December 2009

According to the latest comScore Core Search Report , Google sites are providing over 65% of all US searches, while Microsoft Sites (Bing) increased to 10.7% from 10.3% in November;  9.9% in October; and 9.4% in September. Bing’s growth has been at the expense of Yahoo! Sites, which has seen its market share steadily decline. The summary of this report is shown below.

Yahoo is feeling the pain of the dominance of the web search gorilla, Google, as well as the growth of the aggressive Bing.  Microsoft has invested billions of dollars in its search engine, and it clearly wants to compete with Google head on.

Google Adwords is the dominant player in sponsored search advertising, but Yahoo and Bing have similar offerings.

We have recently started to advertise on Microsoft Advertising (Bing) on behalf of some of our clients. Initial results are promising and show a low level of competition, very high Click-Thru-Rates, and a low Cost-Per-Click. Obviously the actual number of clicks, is much lower than Google, but they are proving to be highly effective at a low cost.  In other words, most businesses have not yet discovered the benefits of advertising on Bing, providing an excellent opportunity.

To get started advertising on Bing, or to  get an appraisal of your current online marketing strategy, please do not hesitate to contact us.

ComScore Releases December 2009 U.S. Search Engine Rankings

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Google Ad Extensions

Google Adwords Ad extensions expand a standard text ad with additional business information such as an address, phone number and map. This is extremely useful for companies targeting a local audience using Google Adwords.

Google Ad Extensions (also referred to as Google Local Business Ad Extensions) make your advert (sponsored link) appear more local, and thus much more relevant for the local searcher.

On Google searches, you are charged in the same way for ad extensions as you are for a standard text ad (by the click).

To activate ad extensions, all your business location(s) are entered into your Google Adwords Campaign settings. Once correctly set up, Google will show the most relevant ad extension based on the searcher’s location. If the searcher does not fall within your locations, then the ad extension may not be activated.  For example, if you have locations in Surrey, Vancouver and Richmond, a searcher in Surrey will most likely see your Surrey location. However, a searcher in Abbotsford may not see any extension. Sometimes Google will show the advert (sponsored link) with full expansion, as per example below, whilst more commonly it will just be with the address. To get full expansion, your advert generally needs to appear very high in the sponsored links, have a good Click-Thru-Rate (CTR) and be considered “relevant” by Google, for the search terms used. In other words, a well optimized advert.

Below is an example of such an ad extension, for one of the Google Adwords campaigns that we manage, with thanks to Sharleen of Ladies On The Go Travel Club.

If you are one of our clients, and would like your Google ads extended as above, please contact us. If you have not yet enjoyed the benefits of online marketing and especially Google Adwords, please contact us for a free initial consultation.

Example of Google Ad Extension

Google Adwords Ad Extensions

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Google is Reviewing Its China Operations

Google has announced that it is reviewing its operations in China, according to a blog post – A New Approach to China on the Official Google Blog.

According to this post, in mid-December, Google detected a highly sophisticated and targeted attack on its corporate infrastructure originating from China that resulted in the theft of intellectual property from Google. However, it soon became clear that what at first appeared to be solely a security incident was something quite different. This attack appeared to target  at least twenty other large companies from a wide range of businesses.  Google has evidence that suggests that a primary goal of the attackers was a failed attempt at accessing the Gmail accounts of Chinese human rights activists.

As part of Google’s investigation but independent of the attack on Google, Google “discovered that the accounts of dozens of U.S.-, China- and Europe-based Gmail users who are advocates of human rights in China appear to have been routinely accessed by third parties. These accounts have not been accessed through any security breach at Google, but most likely via phishing scams or malware placed on the users’ computers.”

Google has already used information gained from this attack to make infrastructure and architectural improvements that enhance security for Google and for its users. Google has various cyber-security recommendations.

Google concludes: “These attacks and the surveillance they have uncovered–combined with the attempts over the past year to further limit free speech on the web–have led us to conclude that we should review the feasibility of our business operations in China. We have decided we are no longer willing to continue censoring our results on Google.cn, and so over the next few weeks we will be discussing with the Chinese government the basis on which we could operate an unfiltered search engine within the law, if at all. We recognize that this may well mean having to shut down Google.cn, and potentially our offices in China.

The decision to review our business operations in China has been incredibly hard, and we know that it will have potentially far-reaching consequences. We want to make clear that this move was driven by our executives in the United States, without the knowledge or involvement of our employees in China who have worked incredibly hard to make Google.cn the success it is today. We are committed to working responsibly to resolve the very difficult issues raised.”

Like many other well-known organizations, we face cyber attacks of varying degrees on a regular basis. In mid-December, we detected a highly sophisticated and targeted attack on our corporate infrastructure originating from China that resulted in the theft of intellectual property from Google. However, it soon became clear that what at first appeared to be solely a security incident–albeit a significant one–was something quite different.

First, this attack was not just on Google. As part of our investigation we have discovered that at least twenty other large companies from a wide range of businesses–including the Internet, finance, technology, media and chemical sectors–have been similarly targeted. We are currently in the process of notifying those companies, and we are also working with the relevant U.S. authorities.

Second, we have evidence to suggest that a primary goal of the attackers was accessing the Gmail accounts of Chinese human rights activists. Based on our investigation to date we believe their attack did not achieve that objective. Only two Gmail accounts appear to have been accessed, and that activity was limited to account information (such as the date the account was created) and subject line, rather than the content of emails themselves.

Third, as part of this investigation but independent of the attack on Google, we have discovered that the accounts of dozens of U.S.-, China- and Europe-based Gmail users who are advocates of human rights in China appear to have been routinely accessed by third parties. These accounts have not been accessed through any security breach at Google, but most likely via phishing scams or malware placed on the users’ computers.

We have already used information gained from this attack to make infrastructure and architectural improvements that enhance security for Google and for our users. In terms of individual users, we would advise people to deploy reputable anti-virus and anti-spyware programs on their computers, to install patches for their operating systems and to update their web browsers. Always be cautious when clicking on links appearing in instant messages and emails, or when asked to share personal information like passwords online. You can read more here about our cyber-security recommendations. People wanting to learn more about these kinds of attacks can read this Report to Congress (PDF) by the U.S.-China Economic and Security Review Commission (see p. 163-), as well as a related analysis (PDF) prepared for the Commission, Nart Villeneuve’s blog and this presentation on the GhostNet spying incident.

We have taken the unusual step of sharing information about these attacks with a broad audience not just because of the security and human rights implications of what we have unearthed, but also because this information goes to the heart of a much bigger global debate about freedom of speech. In the last two decades, China’s economic reform programs and its citizens’ entrepreneurial flair have lifted hundreds of millions of Chinese people out of poverty. Indeed, this great nation is at the heart of much economic progress and development in the world today.

We launched Google.cn in January 2006 in the belief that the benefits of increased access to information for people in China and a more open Internet outweighed our discomfort in agreeing to censor some results. At the time we made clear that “we will carefully monitor conditions in China, including new laws and other restrictions on our services. If we determine that we are unable to achieve the objectives outlined we will not hesitate to reconsider our approach to China.”

These attacks and the surveillance they have uncovered–combined with the attempts over the past year to further limit free speech on the web–have led us to conclude that we should review the feasibility of our business operations in China. We have decided we are no longer willing to continue censoring our results on Google.cn, and so over the next few weeks we will be discussing with the Chinese government the basis on which we could operate an unfiltered search engine within the law, if at all. We recognize that this may well mean having to shut down Google.cn, and potentially our offices in China.

The decision to review our business operations in China has been incredibly hard, and we know that it will have potentially far-reaching consequences. We want to make clear that this move was driven by our executives in the United States, without the knowledge or involvement of our employees in China who have worked incredibly hard to make Google.cn the success it is today. We are committed to working responsibly to resolve the very difficult issues raised.

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Mozy Online Backup


Unlimited Online backup for 4.95/month

Backups are one of the most painful side effects of technology. There is nothing worse than losing your valuable documents, pictures etc. This could be due to something minor, such as a disk drive crash, or it could be major such as a fire. Either way, we have come to depend so much on our computers, that its crucial to ensure that data is both secure and readily available in case of data loss.

Traditionally, backups are done in-house and often a copy of the backup is kept off-site. This is still a good method. However, online backups are an excellent way to complement your backup strategy. That way, your data is available at any time from anywhere.

Mozy Online Backup. 2GB Free or $4.95/mo for Unlimited Backup. It’s simple, automatic and secure!

Click here to try Mozy for FREE!

Mozy offers an affordable, simple, secure and automatic backup. Home users can get 2GB free and unlimited backup for just $4.95 per month . This is an excellent solution for home users as well as small businesses. No wonder Mozy has more than one million customers.

Below are some reviews of Mozy Remote Backup. Click here to try Mozy for FREE!

The Wall Street Journal Digital Network

Computer Shopper: The Website for Expert Reviews

Computerworld

ABC News

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Google is Word of the Decade

In its 20th annual words of the year vote, the American Dialect Society voted “tweet” (noun, a short message sent via the Twitter.com service, and verb, the act of sending such a message) as the word of the year and “google” (a generic form of “Google,” meaning “to search the Internet) as its word of the decade. The other nominees, for word of the decade included: 9/11; blog; green; text; war on terror and Wi-Fi.

And here are the words least likely to succeed- Any name of the decade 2000-2009, such as Naughties, Aughties, Oughties. What should we call the last decade, anyway?

Here is the full press release (PDF).

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Yahoo Search Marketing Campaign Tune-up

Companies that advertise on Google Adwords (+- 65%) market share of search, also need to consider advertising on Yahoo (+- 18%) and Bing (+- 10%).  Google’s technology is very advanced, and offers many  tools to help optimize campaigns.

An interesting result occurred when I did a Campaign Tune-Up in Yahoo for a recently launched campaign. Yahoo suggested significantly increasing bids on many of the keywords in place, with the end result shown below. Basically what Yahoo came up with, was to end up with an estimate of three less clicks (!!) while increasing the cost from $32 to %85! Unless I am missing something, Yahoo should not even bother making a tune-up proposal if it comes up with such suggestions.

Any comments?

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Inside The Mind of Google

CNBC’s Maria Bartiromo hosted the CNBC Original Show “Inside The Mind of Google” which aired yesterday. The show is a fascinating insight into the world of Google and highlights how Google Adwords is possibly the greatest cash cow in history, producing 95% of Google’s profits.  Please refer to the CNBC website for details of this show.

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Google Nexus One Phone

Google has just launched its eagerly awaited Google Nexus One Phone. Google’s motto for the phone “Web meets phone” says it all. Built by HTC, the phone uses Google’s own  Android mobile operating system–Android 2.1. Google also announced today a new smart phone marketplace where consumers can buy phones and service plans, and get setup and support information for Android devices.  Technical information for this phone is available on Google’s Nexus One Phone website.

Canadians! The phone is not available here yet!

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