Google Display Network
Jun 22nd
Google Adwords’ Content Network is now called the Google Display Network.
You can use the Google Display Network to show text, image, video, and rich media ads across YouTube, Google properties, and display partners. It works on a Pay Per Click Basis, and you can control which sites/properties display your ads.
Google Adwords Campaigns can be Search and/or Display Targeted. Its very important to use the correct strategy for your business, and if you do use both its crucial to mesaure comparative performance to see which one works best. To do this you can use Conversion Tracking and/or Google Analytics.
New to Google Adwords? Want to get your business on top page of Google? Then check out our Google Adwords Free Trial .
Google Follow The World Cup
Jun 11th
Google has teamed up with FIFA.com, the world’s official football (soccer) website, to provide a range of online features to help soccer supporters keep track of how their favourite team (and other teams) are doing throughout the 2010 FIFA World Cup.
You can get access to all these features by visiting Google Follow Your Team
Google Search Background
Jun 10th
Google has introduced a cool new feature to its Google Search on google.com . It became available in USA a few days ago and is being rolled out to other countries. Usually Google’s search page has a clean, white background.
You can now add your own background to your google.com. In the bottom left corner of this page you should see Change background image. Clicking on this enables you to select a background image for your Google homepage. This can be from your computer, your Picasa Web photos, a Public gallery and Editor’s picks. There are some stunning pictures there to choose from.
Google Adwords Conversion Tracking
Jun 3rd
Benefits of Conversion Tracking
Having access to conversion data in your reports enables you to make smarter online advertising decisions, particularly about what ads and keywords you invest in. Given better data, you can measure your overall return on investment (ROI) for your AdWords campaigns much more effecively
Where do you find it
Google Adwords Conversion Tracking is found under the Reporting Tab – Conversions in your Google Adwords account.
How do you set it up?
Firstly, Conversion Tracking is free. Secondly, its relatively easy to set up. Below is an example:
1. Click on New conversion
2. Give it an Action Name. This can be Sale, SignUp etc
3. Choose a Tracking Purpose (category), for example Purchase/Sale
4. Click on Save and Continue
5. This will take you to the Code Settings
6. Choose Page Security Level of your action (also known as conversion or success) page. This is HTTP or HTTPS
7. Put in revenue for your conversion. This is purely for reporting purposes. Leave it blank if unsure
8. Choose Page Language, example English
9. Choose Text Format for “Google Site Stats”. People will only see this on the action page if they had reached that page as a result of Google Adwords
10. Customize background color. Should be the same as your action page
11. Save and Get Code
12. You will then be provided HTML that you copy and paste into the source of your conversion/action page . You need to paste this conversion tracking code between the body tags of your conversion page(s)
13. If someone else manages your website, then email the instructions to them by clicking on Send Conversion Tracking Code to Somebody Else
14. For more details visit AdWords Conversion Tracking Setup Guide
Can Customers Find You On Google?
May 13th
We are very pleased and excited to be involved with NetClimber Web Design Inc. in offering the following hands-on workshop (please note – you do not need a web site to benefit from this event, although there is greater value if you have a web site):
Can Customers Find You on Google?
In this workshop you will:
- learn 3 distinct strategies to increase your business presence on the internet
- create a professionally optimized business listing in Google
- understand Google’s Local Search opportunity
- find out what makes your listing better than the competition
- learn methods to optimize your web site and increase visibility
- discover how to reassign and utilize your telephone directory spending
- learn how to create effective pay-per-click campaigns that can be targeted locally
Please click here for a flyer with more information.
We offer two sessions to choose from: June 1, 9 am to Noon or June 10, 6:30 pm to 9:30 pm
For complete details and registration visit Net Climber Web Design.
Google Adwords Geographic Targeting
Apr 26th
How to get target the correct audience for your website
We have had numerous queries regarding Google Adwords geographic targeting. In summary, Google recognizes a searcher’s physical location by their IP address. This means that businesses advertising on Google Adwords (sponsored links) are able to effectively target their prospective client base.
For example, if you are a local dentist serving your local community, you may wish to target White Rock and Surrey only, or perhaps a 20km radius around your office. If, on the other hand, you sell products to the contiguous states of USA, then you can target USA as a country, and exclude Alaska and Hawaii.
So, you can fine tune where you advertise on Google, but how about when? Google adverts are, by default, shown 24/7. However, this can be adjusted to suit your business model. If, for example, the call to action on your website is a phone call, you may wish to restrict the Google campaign to only run during your working hours. Google campaigns can be adjusted on the fly. If you close for 2 weeks during the summer, then you may wish to “pause” your campaign during that period. If your business is highly seasonal you can adjust your budget upwards during your busy times, and get the visits when you need them! If you have any specific questions about your Google Adwords campaign, please do not hesitate to contact us.
Google Adwords Free Trial
If you are not using Google Adwords yet, there is no reason to wait! Our Google Adwords Free Trial is proving to be extremely popular. We set up your campaign for free, and provide $100 in free clicks so that you can see the impact that Google Adwords can have on your business and your marketing/advertising strategies. Let us know your website domain, and we will advise if you qualify for this Free Trial.
See you at the top page of Google!
Google Adwords Content Network Pricing
Apr 1st
How is Google Adwords – Content Network priced?
It can be priced with the following options:
1. Cost-per-click (CPC)
2. Cost-per-thousand-impressions (CPM)
3. Cost-per-acquisition (CPA)
The Google Content Network reaches 80% of global internet users, making it the world’s #1 ad network. Ad formats on the Content Network can be text, image or video ads. These can be prepared in advance or quickly created using Google’s Display Ad Builder.
With regards to reaching potential customers, either of two targeting options can be used (or both which is better):
1. Google does the targeting. Google will serve the adverts to “relevant” sites on its Content Network, based on the landing website’s content and chosen keywords
2. You specify specific site placements
European Court Of Justice Rules In Google’s Favour
Mar 23rd
The European Court of Justice confirmed that Google has not infringed trade mark law by allowing advertisers to bid for competitor trade mark keywords. Google aims to ensure that adverts on its Google Adwords platform are valuable and relevant to Google users. This ruling is very important to Google, as it enables Adwords advertisers to bid on keywords that have competitor trade marks.
However, Google does not allow the adverts themselves to feature such competitor trade marks.
Are you using Google Adwords for your business website? If not, you are missing on an opportunity for your potential clients to find you on the top page of Google for your products and services. Contact us to find out how to get started with Google Adwords.
Google To Redirect China Users To Hong Kong
Mar 22nd
According to a Google blog post today, Google has stopped censoring its search services on google.cn (China). Users visiting google.cn will be redirected to google.com.hk , the Hong Kong Google site. google.com.hk is uncensored. and Google has made good on its threat to stop providing censored content in China.
This is what Google had to say regarding this difficult decision: “Figuring out how to make good on our promise to stop censoring search on Google.cn has been hard. We want as many people in the world as possible to have access to our services, including users in mainland China, yet the Chinese government has been crystal clear throughout our discussions that self-censorship is a non-negotiable legal requirement. We believe this new approach of providing uncensored search in simplified Chinese from Google.com.hk is a sensible solution to the challenges we’ve faced—it’s entirely legal and will meaningfully increase access to information for people in China.”
Baobab Consulting Ltd - DBA SavvyK.com Based in South Surrey, BC