Category Archives: PPC – Google Adwords
Google Display Network
Google Adwords’ Content Network is now called the Google Display Network. You can use the Google Display Network to show text, image, video, and rich media ads across YouTube, Google properties, and display partners. It works on a Pay Per … Continue reading
How Search Works
Below is an excellent video by Google’s Matt Cutts – How Search Works
Google Adwords Conversion Tracking
Benefits of Conversion Tracking Having access to conversion data in your reports enables you to make smarter online advertising decisions, particularly about what ads and keywords you invest in. Given better data, you can measure your overall return on investment … Continue reading
Can Customers Find You On Google?
We are very pleased and excited to be involved with NetClimber Web Design Inc. in offering the following hands-on workshop (please note – you do not need a web site to benefit from this event, although there is greater value … Continue reading
Google Adwords Geographic Targeting
How to get target the correct audience for your website We have had numerous queries regarding Google Adwords geographic targeting. In summary, Google recognizes a searcher’s physical location by their IP address. This means that businesses advertising on Google Adwords … Continue reading
Google Adwords Content Network Pricing
How is Google Adwords – Content Network priced? It can be priced with the following options: 1. Cost-per-click (CPC) 2. Cost-per-thousand-impressions (CPM) 3. Cost-per-acquisition (CPA) The Google Content Network reaches 80% of global internet users, making it the world’s #1 … Continue reading
Speed up Google Adwords with Local Storage
Google has installed a new feature that helps speed up the loading of your Google Adwords data. This new feature takes advantage of the Google Gears plugin to store a copy of your account data on your computer. So each … Continue reading
Google Ad Extensions
Google Adwords Ad extensions expand a standard text ad with additional business information such as an address, phone number and map. This is extremely useful for companies targeting a local audience using Google Adwords. Google Ad Extensions (also referred to … Continue reading
Inside The Mind of Google
CNBC’s Maria Bartiromo hosted the CNBC Original Show “Inside The Mind of Google” which aired yesterday. The show is a fascinating insight into the world of Google and highlights how Google Adwords is possibly the greatest cash cow in history, … Continue reading
Google Nexus One Phone
Google has just launched its eagerly awaited Google Nexus One Phone. Google’s motto for the phone “Web meets phone” says it all. Built by HTC, the phone uses Google’s own Android mobile operating system–Android 2.1. Google also announced today a … Continue reading