Google Grants is a unique in-kind donation programme awarding free AdWords advertising to selected charitable organisations. According to Google: “we support organisations sharing our philosophy of community service to help the world in areas such as science and technology, education, … Continue reading
Search advertising and Google AdWords Continue reading
Google Adwords Location Targeting gets a makeover Continue reading
This short video demonstrates that with Adwords: The better your ad texts are, the better the performance! Continue reading
Google Adwords introduces Adwords Bid-Per-Call for PPC advertisers in the USA and UK Continue reading
Google has identified an intermittent issue that affects the ability to reliably forward calls that originate from certain mobile phone users in Canada. When this issue occurs, someone calling the Google forwarding number that appears next to the ad text … Continue reading
Google has launched a new service, called Google AdWords Express. It is intended to enable small businesses to start advertising on Google in a quick but limited way. This service was initially called Google Boost. It is intended to help … Continue reading
We are very excited to advise that we now offer Call Tracking and Analytics. What is Call Tracking and how does it work? Additional phone number(s) are used on specific marketing initiatives, and simply forward to your regular business line. … Continue reading
One of the geographic targetting options in Google Adwords is custom shapes, also known as multi-point and polygon targets. Google has announced that custom shapes will be phased out by the end of 2011. In the meantime, custom shapes can … Continue reading
In a Google AdWords ad, the display URL may be the last line that appears, but it’s certainly not least. In fact, the display URL can be an important deciding factor in whether a user clicks on your ad. Google … Continue reading