Google has released AdWords Editor Version 9.0, with a number of new features designed to help manage changes across accounts more efficiently and manage new ad features. Below are AdWords Editor Version 9.0 highlights: Scalably manage Ad Sitelinks Improved Add/Update … Continue reading
According to the latest comScore Core Search Report , Google sites are providing over 65% of all US searches, while Microsoft Sites (Bing) increased to 13.6% from 13.1% in January, and Yahoo! Sites remained stable at 16.1%. The summary of … Continue reading
Google has announced that in the coming weeks they will be launching new targeting functionality in Google AdWords. To provide greater control over ads, the way you can target tablet devices such as the Apple iPad, the Samsung Galaxy Tab … Continue reading
Google recently announced a change to ads that will allow more information to be displayed in the headline. As many users struggle to maximize each line of their ads to get their message across, this comes as much-needed relief. For … Continue reading
One question our clients often ask is, “What happens if our competitors click on our Google Ads until our budget is spent for the day?” Google has many sophisticated tools that it uses to detect duplicate, invalid and fraudulent clicks. … Continue reading
The broad match modifier, a new AdWords targeting feature, lets you create keywords that have greater reach than phrase match and more control than broad match. Adding modified broad match keywords to your campaign can help you get more clicks … Continue reading
Google AdWords’ new Enhanced CPC function is an easy to use, automatic bid management feature designed to increase your Return-On-Investment on your Max CPC campaigns. Each time your ad is eligible to appear, Enhanced CPC will automatically raise and lower … Continue reading
Google AdWords has recently introduced the new Estimated Top Impressions column in the Bid Simulator. This displays the number of times your ad appeared above the search results over the past seven days and how this metric could have changed … Continue reading
There are two ways of doing conversion tracking in Google Adwords. To access them, click on Reporting and Tools, and then on Conversions (see below). New Conversion. This will end up providing you with HTML to put on the web … Continue reading