Google recently announced a change to ads that will allow more information to be displayed in the headline. As many users struggle to maximize each line of their ads to get their message across, this comes as much-needed relief. For … Continue reading
Google added 4,500 employees (Googlers) during 2010, the second biggest increase since 2007 when 6,000 Googlers were added. During 2010 several of Google’s big bets started to pay off including display advertising, mobile and the cloud. Google expects 2011 to … Continue reading
One question our clients often ask is, “What happens if our competitors click on our Google Ads until our budget is spent for the day?” Google has many sophisticated tools that it uses to detect duplicate, invalid and fraudulent clicks. … Continue reading
The broad match modifier, a new AdWords targeting feature, lets you create keywords that have greater reach than phrase match and more control than broad match. Adding modified broad match keywords to your campaign can help you get more clicks … Continue reading
Google AdWords’ new Enhanced CPC function is an easy to use, automatic bid management feature designed to increase your Return-On-Investment on your Max CPC campaigns. Each time your ad is eligible to appear, Enhanced CPC will automatically raise and lower … Continue reading
Google AdWords has recently introduced the new Estimated Top Impressions column in the Bid Simulator. This displays the number of times your ad appeared above the search results over the past seven days and how this metric could have changed … Continue reading
Google does not usually issue promotional/advertising credits to existing Adwords Pay Per Click (PPC) users. With this in mind, the recently announced offer is very attractive, and relatively easy to implement. It is a seasonal offer of $100 advertising credit … Continue reading
As the new AdWords features (Product ads, Sitelinks, and Click-To-Call) become more interactive, the impact to your business’ key metrics (clicks, click-through-rates, and conversions) are affected. Google’s new AdWords report allows you to measure the performance of each click type … Continue reading
With the Contextual Targeting Tool, you can build tightly themed keyword lists for campaigns that are running on the Google Display Network. When you enter words or phrases in the Contextual Targeting Tool, the tool suggests a set of keywords … Continue reading