The broad match modifier, a new AdWords targeting feature, lets you create keywords that have greater reach than phrase match and more control than broad match. Adding modified broad match keywords to your campaign can help you get more clicks … Continue reading
If you’re an online publisher running a website that relies on ad revenues—whether it’s a blog or an entertainment website—it can sometimes be complex to get started and to find new ways to make more money from your ads. AdSense, … Continue reading
Google has just launched a new improvement for AdWords: the ability to view bid simulations across keywords in an ad group at once. With this, one can expect a faster and more scalable way of making bidding decisions. The ad … Continue reading
If you have advertised on Kijiji or Craigslist online classifieds, you will soon notice your advert quickly dropping down the page rankings in its category. The adverts generally appear in descending date order, so the older your advert is the … Continue reading
This is an example of how online marketing can help you with just about any business activity. This example is of particular interest to people who may have a condo, apartment, house, basement suite (etc) to rent. In the old … Continue reading
The Web is an ocean of information Don’t let your business drown in it but navigate it to success! Today there was a report in the Vancouver Sun entitled “A day without the Web? As if!”. This report assessed an … Continue reading