According to the latest comScore Core Search Report , Google sites are providing over 65% of all US searches, while Microsoft Sites (Bing) increased to 13.6% from 13.1% in January, and Yahoo! Sites remained stable at 16.1%. The summary of … Continue reading
Microsoft has spent billions of dollars on its search engine, Bing, in its quest to compete with the search giant Google. We have managed various search marketing campaigns on the Bing platform recently, using Microsoft Advertising adCenter (AdCenter). These campaigns … Continue reading
Companies that advertise on Google Adwords (+- 65%) market share of search, also need to consider advertising on Yahoo (+- 18%) and Bing (+- 10%). Google’s technology is very advanced, and offers many tools to help optimize campaigns. An interesting … Continue reading