Climb Up The Google Rankings
Climb Up The Google Rankings
Organize your Adwords strategy by campaign
Often, you may only need one campaign. However, if your business offers products/services to different geographic areas, you should separate geographic areas by campaign. For example if your store is locally based, you may wish to target areas within a 20 mile radius. But if you also sell products online to North America, you should create a separate campaign for it.
Organize your campaign by theme
In each campaign, create separate ad groups for each of your products or services that you offer. Each ad group can then have a highly focused and related set of keywords and ads that match the specific theme. By doing this, your adverts can highlight exactly what a customer is searching for.
Choose your keywords with care and focus
Use specific keywords that directly relate to the theme of your ad group and landing page. Keywords that are too broad can lower your performance by generating many ad impressions but few clicks, ie a poor Click-Thru-Rate (CTR). One-word keywords are likely to be too generic, so try using two- or three-word phrases. Use the Keyword Tool to generate keyword ideas.
Include keywords in your ad text
Include your keywords in your ad text (especially the title) to show users that your ad relates to their search. If your ad shows when a user searches on a keyword in your ad group, the keyword will appear in bold in your ad text.
Use the right destination URL
Make sure that the destination URL (landing page) you use for each ad is the most relevant page within your website — ideally, a page dedicated to the specific product or service that’s highlighted in your ad.
Track your success (or lack of!)
To make informed decisions about how to optimize your campaigns, review your Google Adwords campaign statistics as well as you Google Analytics.
Optimize your campaigns regularly
The higher your CTR is the more optimized your campaign is. A low CTR will result in Google lowering the position of your ads, as your relevancy drops. Thus, keep adjusting your ads and keywords, by removing poor performing ones, and concentrating on the winners.
SavvyK specialises in structuring effective online marketing campaigns for businesses. Google Adwords is usually the most effective starting strategy. Do not hesitate to contact us for a free initial consultation, and get your website on top page of Google today!
