Search Engine Optimization (SEO) is critical to help promote your website, and to move it higher up the organic search rankings. SEO, in combination with an effective Google Adwords campaign, can help your website become visible on both the organic side (left hand side) and paid side (usually right hand side) of search results. This can significantly enhance your online “standing” and increases the likelihood of prospects clicking on to your website.

We can help you put some sound SEO strategies in place. Even the most basic strategies can help your SEO positioning. Below are some ideas that we use for our clients:

ON PAGE STRATEGIES

  1. All the pages in your website should be reachable from the home page, making it easy for search engines to find them
  2. Update content regularly and ensure it is relevant to your field of expertise
  3. Use relevant and meaningful metatags. These are your Title, Description and Keywords
  4. Ensure metatags appear on each page. The metatags should reflect content that appears on the specific page, as well as the website in general
  5. The Title tag is the most important, so make sure your Page Titles are short, relevant and meaningful
  6. Your main keywords (or keyword phrases) should be meaningfully used as much as possible throughout your website, while avoiding repetition
  7. Your domain should, where possible, include your main keyword
  8. Each page name should also reflect, where possible, the main content for that page

LINKING STRATEGIES

  1. Get listed on LinkedIn and ensure your website is on your profile
  2. Make sure your website is listed on your business profile with any Chambers of Commerce or Business Associations that you belong to
  3. Build a Facebook presence
  4. Build a Twitter presence
  5. Do reciprocal and one-way links with relevant and related website
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