SavvyK - Google and Search Marketing Experts » Bing

USA Search Engine Rankings – December 2009

SavvyK — Tue, 26 Jan 2010 22:46:17 +0000

According to the latest comScore Core Search Report , Google sites are providing over 65% of all US searches, while Microsoft Sites (Bing) increased to 10.7% from 10.3% in November; 9.9% in October; and 9.4% in September. Bing’s growth has been at the expense of Yahoo! Sites, which has seen its market share steadily decline. The summary of this report is shown below.

Yahoo is feeling the pain of the dominance of the web search gorilla, Google, as well as the growth of the aggressive Bing. Microsoft has invested billions of dollars in its search engine, and it clearly wants to compete with Google head on.

Google Adwords is the dominant player in sponsored search advertising, but Yahoo and Bing have similar offerings.

We have recently started to advertise on Microsoft Advertising (Bing) on behalf of some of our clients. Initial results are promising and show a low level of competition, very high Click-Thru-Rates, and a low Cost-Per-Click. Obviously the actual number of clicks, is much lower than Google, but they are proving to be highly effective at a low cost. In other words, most businesses have not yet discovered the benefits of advertising on Bing, providing an excellent opportunity.

To get started advertising on Bing, or to get an appraisal of your current online marketing strategy, please do not hesitate to contact us.

USA Search Engine Rankings – October 2009

SavvyK — Thu, 03 Dec 2009 01:09:21 +0000

According to the latest comScore Core Search Report , Google sites are providing over 65% of all US searches, while Microsoft Sites (Bing) increased to 9.9% in October, from 9.4% the previous month. This was at the expense of Yahoo! Sites, which saw its market share decline from 18.8% to 18.0%. The summary of this report is shown below.

Yahoo is feeling the pain of the dominance of the web search gorilla, Google, as well as the growth of the aggressive Bing.

Google Adwords is the dominant player in sponsored search advertising, but Yahoo and Bing have similar offerings. These may be very attractive to some current Google Adwords advertisers, if they are in industries that are highly competitive in Google, but not as much as in Yahoo and/or Bing. To get an appraisal of your current online marketing strategy, please do not hesitate to contact us.

Bing SEO Features

SavvyK — Tue, 11 Aug 2009 05:13:58 +0000

Microsoft has recently published a PDF entitled: Bing: New Features Relevant to Webmasters white paper.

This document discusses the key new features of Microsoft’s Bing search engine results page presentation that are relevant to webmasters and web publishers. It also discusses search engine optimization (SEO) considerations needed for Bing.

It provides a useful insight into Microsoft’s approach to Bing as a competitor to Google and is well worth reading for those who take optimizing their websites seriously.