Adwords Location Targeting gets a makeover
Reply
Google Adwords Location Targeting gets a makeover Continue reading
Tag Archives: PPC – Google Adwords
Adwords Bid-Per-Call
Google Adwords introduces Adwords Bid-Per-Call for PPC advertisers in the USA and UK Continue reading
Adwords Custom Shapes
One of the geographic targetting options in Google Adwords is custom shapes, also known as multi-point and polygon targets. Google has announced that custom shapes will be phased out by the end of 2011. In the meantime, custom shapes can … Continue reading
Longer Headlines For Select Ads On Google AdWords
Google recently announced a change to ads that will allow more information to be displayed in the headline. As many users struggle to maximize each line of their ads to get their message across, this comes as much-needed relief. For … Continue reading
AdWords Contextual Targeting Tool – Video
Enhanced CPC
Google AdWords’ new Enhanced CPC function is an easy to use, automatic bid management feature designed to increase your Return-On-Investment on your Max CPC campaigns. Each time your ad is eligible to appear, Enhanced CPC will automatically raise and lower … Continue reading
AdWords Estimated Top Impressions
Google AdWords has recently introduced the new Estimated Top Impressions column in the Bid Simulator. This displays the number of times your ad appeared above the search results over the past seven days and how this metric could have changed … Continue reading
Adwords Conversion Tracking
There are two ways of doing conversion tracking in Google Adwords. To access them, click on Reporting and Tools, and then on Conversions (see below). New Conversion. This will end up providing you with HTML to put on the web … Continue reading
Google AdWords $100 Credit For Existing Clients
Google does not usually issue promotional/advertising credits to existing Adwords Pay Per Click (PPC) users. With this in mind, the recently announced offer is very attractive, and relatively easy to implement. It is a seasonal offer of $100 advertising credit … Continue reading
Measure How Customers Interact With Your Ads – Inside AdWords
As the new AdWords features (Product ads, Sitelinks, and Click-To-Call) become more interactive, the impact to your business’ key metrics (clicks, click-through-rates, and conversions) are affected. Google’s new AdWords report allows you to measure the performance of each click type … Continue reading