Posts tagged PPC – Google Adwords

Google Adwords’  Content Network is now called the Google Display Network.

You can use the Google Display Network to show text, image, video, and rich media ads across YouTube, Google properties, and display partners. It works on a Pay Per Click Basis, and you can control which sites/properties display your ads.

Google Adwords Campaigns can be Search and/or Display Targeted. Its very important to use the correct strategy for your business, and if you do use both its crucial to mesaure comparative performance to see which one works best. To do this you can use Conversion Tracking and/or Google Analytics.

New to Google Adwords? Want to get your business on top page of Google? Then check out our Google Adwords Free Trial .

How to get target the correct audience for your website

We have had numerous queries regarding Google Adwords geographic targeting. In summary, Google recognizes a searcher’s physical location by their IP address. This means that businesses advertising on Google Adwords (sponsored links) are able to effectively target their prospective client base.

For example, if you are a local dentist serving your local community, you may wish to target White Rock and Surrey only, or perhaps a 20km radius around your office. If, on the other hand, you sell products to the contiguous states of USA, then you can target USA as a country, and exclude Alaska and Hawaii.

So, you can fine tune where you advertise on Google, but how about when? Google adverts are, by default, shown 24/7. However, this can be adjusted to suit your business model. If, for example, the call to action on your website is a phone call, you may wish to restrict the Google campaign to only run during your working hours. Google campaigns can be adjusted on the fly. If you close for 2 weeks during the summer, then you may wish to “pause” your campaign during that period. If your business is highly seasonal you can adjust your budget upwards during your busy times, and get the visits when you need them! If you have any specific questions about your Google Adwords campaign, please do not hesitate to contact us.

Google Adwords Free Trial

If you are not using Google Adwords yet, there is no reason to wait! Our Google Adwords Free Trial is proving to be extremely popular. We set up your campaign for free, and provide $100 in free clicks so that you can see the impact that Google Adwords can have on your business and your marketing/advertising strategies. Let us know your website domain, and we will advise if you qualify for this Free Trial.

See you at the top page of Google!

How is Google Adwords – Content Network priced?

It can be priced with the following options:

1. Cost-per-click (CPC)

2. Cost-per-thousand-impressions (CPM)

3. Cost-per-acquisition (CPA)

The Google Content Network reaches 80% of global internet users, making it the world’s #1 ad network. Ad formats on the Content Network can be text, image or video ads. These can be prepared in advance  or quickly created  using Google’s Display Ad Builder.

With regards to reaching potential customers,  either of two targeting options can be used (or both which is better):

1. Google does the targeting. Google will serve the adverts to “relevant” sites on its Content Network, based on the landing website’s content and chosen keywords

2. You specify specific site placements

Google has installed a new feature that helps speed up the loading of your Google Adwords data. This new feature takes advantage of the Google Gears plugin to store a copy of your account data on your computer. So each time you access AdWords, your data loads directly from your computer, speeding up Google Adwords.

How is local storage enabled?

1. Click the local storage icon (a gray circle with a line through it)  next to your email address in the upper-right corner of your AdWords account.

2. Read and understand the security warning; make sure you’re not using a public or shared computer.

3. Click Continue.

Note: If you haven’t yet installed Google Gears, your browser will open a new tab and direct you through a short installation process. Once you’re done installing Google Gears, you’ll be prompted to restart your browser. Sign in to AdWords and click the local storage icon again.

4. Gears will alert you that https://adwords.google.com will be making use of local storage. Click the checkbox next to “I trust this site. Allow it to use Gears.” and click Allow.

Local storage is now enabled!

How does this work?

When local storage is enabled, AdWords will store your account data on your computer the first time it loads. After that, when you change views (selecting a different campaign or ad group, for example, or sorting by a different column), your data will load directly from your computer; you no longer have to wait for the data to download from our servers.

AdWords will make sure your data is always fresh, and retrieve the latest statistics while you work.

Your data is stored on your computer via Google Gears, in the same way that your browser stores cookies. Others who use your computer with different usernames won’t be able to access your data.

To disable local storage in future, simply click the green check mark icon next your email address in the upper right-hand corner of your browser. Next to Local account data is enabled, click the Disable link. Local storage will be disabled and all your local data will be deleted.

CNBC’s Maria Bartiromo hosted the CNBC Original Show “Inside The Mind of Google” which aired yesterday. The show is a fascinating insight into the world of Google and highlights how Google Adwords is possibly the greatest cash cow in history, producing 95% of Google’s profits.  Please refer to the CNBC website for details of this show.

Google has announced that Click-to-Call in Ads on Mobile Devices with Google AdWords will be available in January, 2010.   Your location-specific business phone number will display alongside your destination url (landing page of your website) in ads that appear on high-end mobile devices, such as iPhone. Users will be able to click-to-call your business just as easily as they click to visit your website.

How will phone numbers appear in my ads?
Based on the customer’s geographic location, the phone number and closest business address will appear as a fifth line of ad text when the ad appears on mobile devices with full HTML browsers (e.g. iPhone, Android, Palm WebOS).

Where will I be able to see the results?
At launch, you’ll be able to view calls from your ads on your Campaign Summary page within AdWords from the “click type” segment option under the “Filter and Views” drop down.

How will I be charged for phone calls I get from my ad?
The cost of a click to call your business will be the same as the cost of a click to visit your website.

What actions should I take?
If you’d like your ads to show location-specific phone numbers when displayed on mobile devices, make sure that your campaign is targeting iPhones and other mobile devices with full HTML browsers, and that you have included phone numbers with your business addresses in the locations under your Campaign settings.

If you would prefer your ads not show phone numbers, simply remove the location extensions from your ad campaigns or un-check mobile devices under the Campaign Settings tab.