With the Contextual Targeting Tool, you can build tightly themed keyword lists for campaigns that are running on the Google Display Network. When you enter words or phrases in the Contextual Targeting Tool, the tool suggests a set of keywords … Continue reading
Google has just launched a new improvement for AdWords: the ability to view bid simulations across keywords in an ad group at once. With this, one can expect a faster and more scalable way of making bidding decisions. The ad … Continue reading
Earlier this year, Google introduced the Ad extensions tab to help you manage and track campaign extensions in AdWords. Their latest update, a shared extension tab, allows you to use the same information across multiple campaigns, saving you the time … Continue reading
With Christmas just around the corner, we think it’s useful to remind you of Pay Per Click (PPC) scheduling and budgeting. • If your business seasonally increases, you may wish to increase your PPC budget to enhance your online traffic … Continue reading
A client asked us to explain some of the terminology on their Pay Per Click (PPC) Reports. Below are some of the main terms, that are used in the various PPC platforms such as Google Adwords and Microsoft AdCenter. Budget … Continue reading
Google Adwords’ Content Network is now called the Google Display Network. You can use the Google Display Network to show text, image, video, and rich media ads across YouTube, Google properties, and display partners. It works on a Pay Per … Continue reading
How to get target the correct audience for your website We have had numerous queries regarding Google Adwords geographic targeting. In summary, Google recognizes a searcher’s physical location by their IP address. This means that businesses advertising on Google Adwords … Continue reading
How is Google Adwords – Content Network priced? It can be priced with the following options: 1. Cost-per-click (CPC) 2. Cost-per-thousand-impressions (CPM) 3. Cost-per-acquisition (CPA) The Google Content Network reaches 80% of global internet users, making it the world’s #1 … Continue reading
Google has installed a new feature that helps speed up the loading of your Google Adwords data. This new feature takes advantage of the Google Gears plugin to store a copy of your account data on your computer. So each … Continue reading
According to the latest comScore Core Search Report , Google sites are providing over 65% of all US searches, while Microsoft Sites (Bing) increased to 10.7% from 10.3% in November; 9.9% in October; and 9.4% in September. Bing’s growth has … Continue reading