Google Adwords Ad extensions expand a standard text ad with additional business information such as an address, phone number and map. This is extremely useful for companies targeting a local audience using Google Adwords. Google Ad Extensions (also referred to … Continue reading
CNBC’s Maria Bartiromo hosted the CNBC Original Show “Inside The Mind of Google” which aired yesterday. The show is a fascinating insight into the world of Google and highlights how Google Adwords is possibly the greatest cash cow in history, … Continue reading
Google has announced that Click-to-Call in Ads on Mobile Devices with Google AdWords will be available in January, 2010. Your location-specific business phone number will display alongside your destination url (landing page of your website) in ads that appear on … Continue reading
According to the latest comScore Core Search Report , Google sites are providing over 65% of all US searches, while Microsoft Sites (Bing) increased to 9.9% in October, from 9.4% the previous month. This was at the expense of Yahoo! … Continue reading
Organize your Adwords strategy by campaign Often, you may only need one campaign. However, if your business offers products/services to different geographic areas, you should separate geographic areas by campaign. For example if your store is locally based, you may … Continue reading
This is an example of how online marketing can help you with just about any business activity. This example is of particular interest to people who may have a condo, apartment, house, basement suite (etc) to rent. In the old … Continue reading
The Web is an ocean of information Don’t let your business drown in it but navigate it to success! Today there was a report in the Vancouver Sun entitled “A day without the Web? As if!”. This report assessed an … Continue reading
To have a successful Google Adwords campaign, its important to identify keywords that are particularly relevant to your business as well as being cost effective. The Google Adwords Keyword Tool can help identify keywords that are related to your main … Continue reading
To have a successful Google Adwords campaign, it is important to link it to your Google Analytics account, and to measure the effectiveness of your paid traffic. There are several ways to do this, one of them being Ad Versions. … Continue reading
If you have a campaign that is advertising a large number of products or services, you may wish to consider using the Keyword Insertion feature, rather than creating an advert for each product. The Keyword Insertion Feature lets you insert … Continue reading