There are two ways of doing conversion tracking in Google Adwords. To access them, click on Reporting and Tools, and then on Conversions (see below). New Conversion. This will end up providing you with HTML to put on the web … Continue reading
Google Analytics recently added 7 powerful new features. These new features enable Google Analytics users to get quicker insights, create deeper customizations, do more advanced analysis and track more mobile marketing! 1. Analytics Intelligence with Custom Alerts Using an algorithmic … Continue reading
Organize your Adwords strategy by campaign Often, you may only need one campaign. However, if your business offers products/services to different geographic areas, you should separate geographic areas by campaign. For example if your store is locally based, you may … Continue reading
Although a free service, Google Analytics offers excellent reporting and traffic analysis that can help you assess how well (or badly!) your website is doing. One of the recently improved features is Advanced Segments which is in Beta Mode. It … Continue reading
Google Analytics does not provide traffic reports by IP address due to privacy reasons. This means that your traffic reports may be misleading as they include your own traffic! For example if you had 100 visitors during the day, but … Continue reading
To have a successful Google Adwords campaign, it is important to link it to your Google Analytics account, and to measure the effectiveness of your paid traffic. There are several ways to do this, one of them being Ad Versions. … Continue reading