According to the latest comScore Core Search Report , Google sites are providing over 65% of all US searches, while Microsoft Sites (Bing) increased to 9.9% in October, from 9.4% the previous month. This was at the expense of Yahoo! Sites, which saw its market share decline from 18.8% to 18.0%. The summary of this report is shown below.
Yahoo is feeling the pain of the dominance of the web search gorilla, Google, as well as the growth of the aggressive Bing.
Google Adwords is the dominant player in sponsored search advertising, but Yahoo and Bing have similar offerings. These may be very attractive to some current Google Adwords advertisers, if they are in industries that are highly competitive in Google, but not as much as in Yahoo and/or Bing. To get an appraisal of your current online marketing strategy, please do not hesitate to contact us.
